Importance of Communication in Modern Business

Business communication acts as a ‘life-blood’ to the modern business word. The importance of communication in modern business may be stated as follows:

1. Basis of effective leadership
2. Basis of the movement of ideas and information.
3. Provision for decision making.
4. Smooth and efficient function.
5. Delegation or authority and responsibilities.
6. Increase in managerial competence.
7. Minimization of cost and time.
8. Basis of information.
9. Fulfillment of organizational objects.
10. Efficient Human Resource management.
11. Creation of employee motivation and moral.
12. Establishment of public relation.